About me

I've spent my career building the experiences, platforms, and ecosystems that close the gap between art and people. At SFMOMA, Qatar Museums, and Crystal Bridges, I've led strategy and execution for world-class digital experiences, products and content. I care deeply about access, representation, and the moments when technology gets out of the way and lets art do its job.

CV

Director of Digital Strategy
Crystal Bridges Museum of American Art
February 2025-February 2026

  • Led strategy and development for all digital products and experiences across online and onsite touch points at the museum, including website, mobile apps, digital signage, and in-gallery interactives.

  • Drove end-to-end digital infrastructure strategy, from technology stack selection and vendor evaluation to systems integration and platform rollout, ensuring a scalable, cohesive backend that powers world-class public-facing experiences.

  • Developed an AI-powered “mobile art companion” that enables visitors to unlock limitless conversations with Crystal Bridges’ art collection from their personal devices.

  • Secured a $500,000 “digital accelerator” grant for the museum.

  • Championed user-centered design and accessibility standards across all digital products.

  • Built and mentored a high-performing digital team, including product managers, UX designers, and interactive producers.

  • Represented the museum externally, building partnerships with technology companies, cultural institutions, and funders.

  • Set new protocols for agile work and AI adoption, improving organizational efficiency across all digital workstreams.

Head of Digital Production
Qatar Museums
November 2020- January 2025

  • Led development of an organization-wide native app for audio guides, navigation, and ticketing, spanning multiple museum destinations nationwide.

  • Establish comprehensive digital content strategy for Qatar's public art, heritage sites and museums, overseeing strategic objectives and roadmap for all web and app content.

  • Managed a large team of international vendors and Doha-based product managers, multimedia producers, and digital asset managers.

  • Served on the Digital Transformation Task Force, a team leading holistic transformation of QM’s digital ecosystem, across both operational and visitor-facing initiatives

  • Managed strategic partnerships, including Qatar Airways in-flight entertainment channel.

Interim Head of Interpretive Media
San Francisco Museum of Modern Art
June 2015 - November 2020

  • Managed a team producing audio, video, and experiential media that supported storytelling around exhibitions and the museum’s collection across onsite and digital platforms.

  • Created and produced seven seasons of Raw Material, a top-5 U.S. arts podcast and winner of a 2021 Gold MUSE Creative Award.

  • Interviewed and produced artist interviews, audio guide content, and interactive experiences.

Roles at SFMOMA:

  • Associate Content Producer, 2015–2017

  • Content Producer, 2017–2020

  • Interim Head of Interpretive Media, 2019 (maternity leave coverage)

Education

M.A. in Museum Studies
Emphasis in Education and Interpretation

John F. Kennedy University, Berkeley, CA
2013- 2015

B.A. in Spanish and Latin American Studies

University of California, Santa Barbara, CA
2005-2009

Contact me

Interested in working together? Reach out with crazy schemes, consulting needs, or unsolicited hot takes on museum field.